Hi,
I’m Cem — pronounced, “Gem.” I am an Associate Professor of Marketing (with tenure) and a Moore Research Fellow at the Darla Moore School of Business, University of South Carolina.
My research passion lies in the field of empirical quantitative marketing. Broadly, my research focuses on answering substantive questions in two research streams: marketing & public policy and channels & competition. Within these streams, my papers have shed new light on issues such as diversity, equity & inclusion (e.g., racial and gender discrimination), environmental sustainability (e.g., electric vehicle adoption), competitive spillover effects, retailing, and pricing.
From a methodological viewpoint, I study these issues using state-of-the-art causal inference methods, structural econometric models, spatial econometric models, and optimization algorithms.
For additional details, please see my CV.
Select Honors and Awards
University of South Carolina - Associate Professor
Moore Research Fellow (2023 - Present)
MBA Best Elective Professor of the Year (2024)
Business Partnership Foundation Dean’s Fellow (2022 - 2023)
Principal Investigator, Moore School Research Grant - $6,500 (2022)
University of South Carolina - Assistant Professor
Business Partnership Foundation Dean’s Fellow (2021 - 2022)
Principal Investigator, Moore School Research Grant - $6,500 (2021)
Georgia Institute of Technology - Assistant Professor
Poets & Quants “The World’s Best 40 Under 40 MBA Professors” (2019)
University-level Class of 1940 W. Roane Beard Outstanding Teacher Award - $10,000 (2019)
University-level CTL/BP Junior Faculty Teaching Excellence Award - $3,000 (2017)
Full-time MBA Elective Professor of the Year (2014, 2018, 2020)
Evening MBA Elective Professor of the Year (2015)
University-level Class of 1940 Course Survey Teaching Effectiveness Award (2013, 2014, 2017)
Emory University - Ph.D. Student
Goizueta Fellow, Emory University (2011-2012)
Fellow, AMA-Sheth Foundation Doctoral Consortium, Texas Christian University (2010)
Recipient of Full Funding, Columbia-Duke-UCLA Workshop on Quantitative Marketing and Structural Econometrics, Duke University (2010)
Finalist, ISBM Doctoral Dissertation Award Competition (2009)
Publications
1. Ozturk, O. Cem, Cheng He, and Pradeep K. Chintagunta (2023), “Inequalities in Dealers' Interest Rate Markups? A Gender and Race-based Analysis,” published online in Marketing Science.
* Featured in an INFORMS news release
* Featured in Chicago Booth Review
* Selected for the press publicity initiative by the Editor-in-Chief of Marketing Science
2. He, Cheng*, O. Cem Ozturk, Chris Gu, and Pradeep K. Chintagunta (2023), “Consumer Tax Credits for EVs: Some Quasi-Experimental Evidence on Consumer Demand, Product Substitution, and Carbon Emissions,” published online in Management Science.
* Ph.D. student for whom I served as the primary advisor and dissertation co-chair
3. Ozturk, O. Cem and Necati Tereyagoglu (2022), “Distribution Channel Relationships in the Presence of Multimarket Contact,” Production and Operations Management, Vol. 31(1), pg. 218-238.
4. He, Cheng*, O. Cem Ozturk, Chris Gu, and Jorge Silva-Risso (2021), “The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire?” Marketing Science, Vol. 40(1), pg. 80-100.
* Ph.D. student for whom I served as the primary advisor and dissertation co-chair
5. Ozturk, Ayse, S. Tamer Cavusgil, and O. Cem Ozturk (2021), “Consumption Convergence Across Countries: Measurement, Antecedents, and Consequences,” Journal of International Business Studies, Vol. 52(1), pg. 105-120.
6. Ozturk, O. Cem, Pradeep K. Chintagunta, and Sriram Venkataraman (2019), “Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors,” Marketing Science, Vol. 38(2), pg. 296-316
- Featured by Harvard Law School Bankruptcy Roundtable, Chicago Business Review, and Oxford Business Law Blog
7. Ozturk, O. Cem and Selcuk Karabati (2017), “A Decision Support Framework for Evaluating Revenue Performance in Sequential Purchase Contexts,” European Journal of Operational Research, Vol. 263 (3), pg. 922-934.
8. Ozturk, O. Cem, Sriram Venkataraman, and Pradeep K. Chintagunta (2016), “Price Reactions to Rivals’ Local Channel Exits,” Marketing Science, Vol. 35(4), pg. 588-604.
- Selected by Marketing Science for a practitioner-oriented article
- Featured by Capital Ideas Magazine of the Chicago Booth School of Business
9. Karabati, Selcuk, Baris Tan, and O. Cem Ozturk (2009), “A Method for Estimating Stock-Out-Based Substitution Rates by Using Point-of-Sale Data,” IIE Transactions, Vol. 41, pg. 408-420.
Academic Employment
University of South Carolina, Darla Moore School of Business
Associate Professor of Marketing (with tenure) (2022 - Present)
Moore Research Fellow (2023 - Present)
Business Partnership Foundation Dean’s Fellow (2021 - 2023)
Assistant Professor of Marketing (2020 - 2022)
Georgia Institute of Technology, Scheller College of Business
Assistant Professor of Marketing (2012 - 2020)
Education
Emory University, Goizueta School of Business
Ph.D. in Marketing, May 2012
Koç University (Turkey)
M.S. in Industrial Engineering, June 2006
Galatasaray University (Turkey)
B.S. in Industrial Engineering, June 2004